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Channel: Adam Steinberg – Business 2 Community
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Facebook to Add Check-Ins to Events; Google Latitude Adds Check-Ins

Two major updates in the check-in world were recently announced. First, Facebook is going to begin allowing its mobile users to “check-in” at events.  When users access Facebook via their mobile device...

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5 Tips For Launching a Successful Check-in Promotion

Businesses of all shapes and sizes are launching new programs to engage customers through check-ins.  Whether you are creating a short-term campaign or long-term loyalty program, it is critical to...

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Drive-Thru Check-Ins: Comparing McDonald’s and Burger King

Quick-service restaurants are one of the most popular types of venues for check-ins.  When it comes to quick-service restaurants, McDonald’s and Burger King are two of the most popular “fast food”...

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An Update on How Fast Foursquare is Growing

We’ve been keeping close tabs on just how fast Foursquare is growing.  It is important for businesses to understand just how large the audience is on Foursquare.  As more and more people continue to...

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Donut Shops: Comparing Check-Ins for Dunkin Donuts and Krispy Kreme

Who doesn’t love a good donut? Whether it’s for breakfast or for a late-night snack, donuts shops are a highly-frequented venue. Dunkin Donuts and Krispy Kreme are two of the most well-known businesses...

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Check-Ins for Breakfast – Comparing IHOP and Waffle House

Pancakes and eggs – they’re staples of our culture and serve as the focal points for two well-known restaurants – Waffle House and IHOP. Both restaurants cater to a wide variety of customers.  IHOP is...

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Three Check-In Statistics Every Marketer Should Use

Every marketer should thrive on data to measure success.  As marketers running check-in campaigns, here are three different check-in stats to measure and learn from your check-in promotions. Unique...

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Foursquare Check-Ins Statistics for Major League Baseball Teams

Business 2 Community and PlacePunch are starting a new weekly series that will help you understand how location-based check-ins are growing within the context of Major League Baseball. It’s no secret...

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Coffee Shop Check-Ins: Comparing Caribou Coffee and Panera Bread

Coffee houses are some of the most popular check-in venues.  The combination of a high-traffic store with free wi-fi creates the perfect combination for generating Foursquare check-ins. Two popular...

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Weekly Foursquare Check-In Stats for MLB Teams: Chicago Cubs Come Out on Top...

Continuing upon the launch of our series from last week, let’s take a look at Foursquare check-ins for MLB teams over the last seven days. The Chicago Cubs received the most check-ins, with more than...

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Check-ins for Ice Cream: Comparing Dairy Queen and Baskin Robbins

With summer right around the corner, we thought it would be a great time to compare check-ins for twopopular ice-cream shops, Dairy Queen and Baskin Robbins. Dairy Queen is a chain of quick-service...

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Weekly Foursquare Check-In Stats for MLB Teams: New York Yankees are the Big...

As the baseball season transitions from April to May, we’ll continue our weekly series exploring Foursquare check-in statistics for Major League Baseball teams. After falling out of the top spot last...

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Foursquare User Growth Update

Sometime around May 2, Foursquare reached 9 million registered accounts. This is an important milestone for the location-based service, as Foursquare is now just 1 million registrations away from...

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Weekly Foursquare Check-In Stats for MLB Teams: Boston Red Sox Top the...

As another week in the baseball season has passed, we have a new team atop this week’s rankings for MLB check-ins. For the first time this season, the Boston Red Sox lead the way with 934 check-ins...

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Weekly Foursquare Check-In Stats for MLB Teams: New York Yankees Lead the...

With every baseball season, when kids start getting out of school for the summer is when you start to be able to tell how good your team really is. As we’re just weeks away from schools getting out for...

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Weekly Foursquare Check-In Stats for MLB Teams: Cleveland Indians Make Their...

As the baseball season continues to heat up, we’re starting to patterns in which Major League Baseball teams are generating the most check-ins on Foursquare. For the second week in a row, the New York...

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Weekly Foursquare Check-In Stats for MLB Teams: Chicago Cubs Take the Poll...

As the calendar turns to June, the Yankees two-week streak atop the check-in charts comes to an end.  The Major League Baseball team with the most Foursquare check-ins over the last week is the Chicago...

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Marketing Trends with Location-Based Check-Ins

As location-based check-ins continue to grow (Foursquare now has more than 11 million users) and evolve, we’re beginning to see trends in how businesses are effectively incorporating check-ins into its...

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Is Google+ a competitor to Foursquare or Facebook Places?

There’s been a lot of recent buzz around Google+.   The social network reportedly crossed the 20-million user mark recently. One feature of Google+ that is generating debate is its Check-In feature....

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Making It Easier to Run a Location-based Check-in Promotion

While rewarding customers for checking-in at your stores seems like a no brainer – what brand wouldn’t want to reward customers for stepping into its stores AND telling friends about your visit – it...

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